Dyslexi A Common Condition That Affects The Way The Brain...

Dyslexia Explained Lampkin (2015) describes Dyslexia as a common condition that affects the way the brain processes written and spoken language. However, Handler and Fierson (2011), go a bit deeper and define it as a receptive language-based learning disability that is characterized by difficulties with decoding, fluent word recognition, rapid automatic naming, and/or reading-comprehension skills. In short, Dyslexia is a complex reading disability that many children and adults suffer from. Characteristics of People with Dyslexia According to Davis (1992) there are thirty-seven common characteristics of Dyslexia. Of those thirty-seven characteristics, only ten will be visually present in a student. Davis separates these characteristics into these seven different categories: (1) General, (2) Vision, Reading, and Spelling, (3) Hearing and Speech, (4) Writing and Motor Skills, (5) Math and Time Management, (6) Memory and Cognition, and (7) Behavior, Health, Development, and Personality. Learning Characteristics According to Chall (1983) the primary deficit associated with dyslexia is phonological awareness and there are three symptoms; Inaccurate and inefficient single word recognition, Difficulty sounding out (decoding) unfamiliar words, and Inaccurate spelling that is the result of it. As a result of phonological deficit, students with dyslexia exhibit slow and inaccurate text reading, poor reading comprehension, varied difficulties with the symbol code for reading and

Keeping Pets Free Essays

The disadvantages of keeping prairie dogs as pets far outweigh the advantages. But the cuteness factor of these unique creatures keep the pet trade moving along with more and more people wanting prairie dogs as pets. Before you take on one of these animals into your care, you should weigh all of the factors of ownership so there will be no surprises once the prairie dog is in your home. We will write a custom essay sample on Keeping Pets or any similar topic only for you Order Now Advantages Without a doubt, the cuteness and uniqueness factors of the prairie dog are what interest people the most. Not very many people have prairie dogs so some individuals might get the thrill of having the only prairie dog or dogs in the neighborhood. Their sweet faces and rounded bodies are adorable which attract many to wanting to own one of these animals. Their compact size also means they don’t take up a lot of space unlike larger animals such as dogs. Besides their constant need for companionship, care for the prairie dog is minimal. They require a clean cage, food and water, and toys for play and exercise. They can be litter box trained and can be fed a high-quality rabbit pellet along with other vegetation. Disadvantages Some prairie dogs do adapt to captivity but not very often. They can become friendly and sociable with humans but when they don’t bond with their owner, they can become stressed and bite. Because these are social creatures, they require a lot of attention from their owner. When left alone, prairie dogs can become depressed leading to behavioral problems. When prairie dogs are handled properly when young, they can socialize and become unique pets. However, many of these animals have been taken from their wild habitat and do not adjust to captivity. This causes many behavior issues such as depression and biting. Because prairie dogs chew, they can escape many types of cages and when loose in the house, they can cause quite a bit of damage. Prairie dogs can also carry diseases. An outbreak of monkeypox was noted in pet prairie dogs in 2003. Plague can also be transmitted to humans through prairie dogs. The chance of this occurring is low however; cases of human plague have been reported to the CDC as a result of contact with prairie dogs. Finding a veterinarian that is knowledgeable with these animals can be difficult. If an owner is faced with a sick prairie dog, they may not have anyone who can diagnose the problem until it is too late. One of the biggest disadvantages of owning prairie dogs is the legality issue. Following the reported cases of monkeypox in 2003, laws were specifically made to ban the capture of wild prairie dogs and restrict the travel of existing captive prairie dogs. The new laws have made it illegal to move prairie dogs from one state to another or even within a state. Some states have made it illegal to own these animals. If you are planning on relocating, you have to receive special permission to do so. The law does allow owners to transport prairie dogs only in the case of seeking veterinary care or movement to a shelter to be euthanized. Overall, prairie dogs are not the best choices for pets. They should not be owned by someone who does not have the time to devote to their care and more importantly, they should not be purchased for children. The numbers of prairie dogs in the wild have steadily been declining in recent years. Many believe that should the promotion of prairie dogs as pets continue, their future could end up like the black-footed ferret – an animal which has reached near extinction in the wild. How to cite Keeping Pets, Essay examples

Understand The Concept Of Marketing Research †Free Samples

Question: Discuss about the Concept Of Marketing Research. Answer: Definition of marketing research Marketingormarketing research means purchase and sale of products in the unique way to earn maximum sales. To maintain a good relation between customer and seller, there must be good communication that leads to encouraging of the customers in the best way (Burns and Veeck 2017). Selling of a product depends on the percentage of influencing capacity of seller. A seller can get customers only when an individual has a full fledge knowledge and information about the product. More advertisement and research of a product leads to creation of demand; therefore, the product should be in relation to customer wants and needs as the market depends on Customer satisfaction. With a set goals and plans, creating teamwork, collection of complete information regarding the company and the product, business can create customers (Gneezy 2017). Therefore, good and accurate market plans help the business to grow more rapidly. Stages in Marketing research planning Goal setting Planning Organizing Designing Gaining information Analysis of current market report Forecasting on the basis of analysis report Team work Alternate mode of communication Discussion of marketing planning First for a good marketing plan, one needs to set a proper goal to achieve desired target of maximum sales and output. Second step deals with planning of completion of number of sales per day (Gordon and Ciorciari 2017). There must be recording of sales activity on a daily basis. Then there is a requirement of organizing information in a systematic manner for the accuracy in the business. After organizing, one needs to design the packaging of the product in the most classy and attractive way in order to encourage for more marketing. Designing involves packaging and labeling of the product. It depends on ones creativity. The most important point of a good marketing planning is to gain information about the product and the company that includes strength and weakness of the company with addition to the product. It analyses the current market position of the company in terms of market value and profit (Gummerus et al. 2017). Depending on the analysis report, it helps in findings of the future condition of the company and the product. In order to achieve maximum sales, the work should be in to teams. Apart from one to one open communication; there must be alternative sources of communication like phone calls and online internet help to expand more in terms of business line. Types of marketing research Marketing research can be of various types. It can be consumer or customer based research, business research, quantitative or statistical research and qualitative research. These types of research uses various methods to obtain a standard systematic accurate research work those methods includes survey methods, phone calls, advertisements, one to one interview method. Importance of marketing research includes identification of the problem, finding the best opportunities available in the market. Once problems identified, the next important feature is marketing research help in providing the solutions to those problems by suing good marketing strategies, it understands consumer needs and demands by effective communication skills, innovation, technology and good decision-making skills. With the help of a marketing mix, there can be a good marketing research. Marketing mix It deals with the organization growth strategy that includes various factors like production, promotion, profit, place, physical evidence and people. Production includes unique creation of products using modern means of resources for more customers and profit. Promotion of a product gives the demand for the product, choice of channels of distribution and production will help to create the position of the business in the market and the economy (Moorman 2017). Profit creation includes the strength quality and brand of the product. Better and good quality with consumer preferences leads to more profit of the company. Place means the direct effect of customers view for the product. Physical evidences include ensuring about the customer needs and the product tools in order to convince the customer for the purchase of the product. Lastly, people attraction or customer attraction for the product can influence the growth of the business in appositive and a strong way. In sum, these are the various marketing mix and its factors required for the growth of the industry. Importance of technology in marketing research Technology plays an important role in marketing research for an effective and accurate means of communication in marketing process. With the use of updated and modern version of technology, one can achieve maximum information in fewer spans of time. It creates efficiency, improves communication process, good relations with customers, greater scope in the line of business, Use of technology as if smart phones will help to create more efficiency and clarity in understanding the working process (Palmatier 2017). Technology also provides benefits of lower cost and more work output. Investment in advanced technology creates more production with efficient utilization and greater customer satisfaction. It creates more expansion in the line of production; there is greater scope of doing business because of modern technology. Use of social media for collection of data, internet and search engines for publicity of the products and launching of new arrivals, blogs and online review and the most important smart phones. With the use of advance technology the marketing process gets easier and creative, it helps an organization to achieve more work output and create more production with the help of technology (Sridharan, Barrington, and Saunders 2017). It creates more option and channels for production and communication. It also gives accuracy in collection of information. Consumers are more technology oriented, and dependant on social media and smart phones. Therefore, if technology is introduce and managed well in marketing research, then the business organization can achieve more information, maximum benefit and output. Online mode of service helps to understand customer requirements better and clearly, therefore creation and investment in modern technology and resources creates more customers, innovation and profit to the business. Conclusion It provides a detailed structure on marketing research. By giving the important features and benefit on marketing research it understands the effect on the organization. It also discusses about the impact of technology on the marketing research. It analyses the growth of the business organization interns of technology innovation in marketing research. References Ahearne, M., 2017. Research centers, business schools, and the world of sales.Journal of the Academy of Marketing Science,45(4), pp.461-464. Burns, A.C. and Veeck, A., 2017.Marketing research. Pearson. Gneezy, A., 2017. Field experimentation in marketing research.Journal of Marketing Research,54(1), pp.140-143. Gordon, R. and Ciorciari, J., 2017. Social marketing research and cognitive neuroscience. InFormative Research in Social Marketing(pp. 145-163). Springer Singapore. Gummerus, J., Gummerus, J., von Koskull, C., von Koskull, C., Kowalkowski, C. and Kowalkowski, C., 2017. Guest editorial: relationship marketingpast, present and future.Journal of Services Marketing,31(1), pp.1-5. Moorman, C., 2017. From marketing spend to marketing accountability.Journal of Public Policy Marketing. Palmatier, R.W., 2017. Marketing research centers: community, productivity, and relevance.Journal of the Academy of Marketing Science,45(4), pp.465-466. Sridharan, S., Barrington, D.J. and Saunders, S.G., 2017. Markets and marketing research on poverty and its alleviation: Summarizing an evolving logic toward human capabilities, well-being goals and transformation.Marketing Theory, p.1470593117704281.

Transgenic Organisms Essays - Genetic Engineering, Biocides

Transgenic Organisms Releasing a Transgenic Organism into Nature In the midst of our society's ever advancing biological technology, scientists have created a plant that is herbicide and pesticide resistant. The question of whether the public should have access to this controversial plant raised many bioethical questions. Farmers encouraged the sale of the plant because it would assist them financially and spare them unnecessary additional labor. They wouldn't have to worry about spraying their crops with herbicides and pesticides because the crops would already be equip to fight away bothersome weeds and pests. Environmentalists are split on the topic. Many strongly believe that the use of the transgenic plant in crops would greatly decrease the pollution that is typical of crops with normal plants. Whereas others feel that the plant should not be released into nature because it is believed that mother nature should be the only hand that regulates and advances the pace of nature. They are also nervous that possible cross-pollination between normal crops and transgenic crops could result in the production of super weeds that could rapidly spread. Leading to an ugly, very unwanted mess! Everything considered, I agree with most of the arguments both for and against the release of transgenic plants into nature. I believe that without taking a risk with our biological discoveries, our world will not evolve into something better; however, I also believe that before we expose the world to new technology, many tests and research should be performed to ensure that the product is safe for the environment, people, and animals. In a word, the only true solution to settle the dispute between the differing views on transgenic plants release into nature is compromise. Science

Customer Management Tools

Customer Management Tools Description of the system Business administrators and computer scientists have long realized that information technologies can greatly assist customer relationship management (CRM). There are various CRM applications; overall, they are aimed at supporting the following activities as marketing and sales activities, technical support, and so forth (Sheth, Parvatiur Shainesh, 11).Advertising We will write a custom report sample on Customer Management Tools specifically for you for only $16.05 $11/page Learn More CRM tools can be divided several groups: sales automation software, scheduling applications, order management programs, etc. These applications can function separately although very often they are grouped into a software package. The choice of programs depends upon the size of the company, its structure, and their supply chain, and the kind of product that they offer to their clients. Therefore, the composition of CRM application can vary. CRM solution s enable the company and its customers to interact through different types of channels such as telephone, e-mail, instant messaging, or chat (Jha, 2). In the majority of cases, they are Internet-powered. These programs are supposed to provide accurate information about the customers, their needs, their response to the product, or to the marketing campaign of the company (Jha, 6). We need to note that CRM applications draw information from different kind of sources, for example, service personnel, sales managers, marketing departments, call centers, or business developments agents[1] (Sheth, Parvatiur Shainesh, 16). Thus, one can say that CRM systems can be regarded as analytical tools which help the management to understand the behavior of their clients and their buying preferences. Furthermore, these applications are intended for simplifying the interactions between the clients. It is very important when one speaks about ordering or purchasing of goods. Judging from this descripti on, we can argue that a CRM system can be regarded as a set of multimedia solutions which have to serve a wide range of organizational purposes. They assist the management with the collection and analysis of the information about customers and market trends. The benefits of the system A company that has successfully implemented CRM systems can expect a great number of benefits. For instance, they can reduce the time required to respond to the client’s needs and increase customer retention (Kurtz, MacKenzie and Snow, 301). When we are speaking about the customers’ need, we should mention such issues as expectations for the product or service, and the problems which they need to resolve.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The second improvement brought by CRM systems is cost savings, such as reduced capital investment, especially the money required for pr oduct development. Secondly, these applications enable the companies to reduce labor costs[2] (Reynolds, 28). On the whole, the major advantage of these applications is that they allow the company to â€Å"hear the customers’ voice† (Grà ¼newlder, 5). In other words, they can understand why the customers can either loyal to the company or dissatisfied with it. CRM solutions provide the clients with an opportunity to express their views about the company’s product or services and make recommendations for their improvement. By adopting CRM systems, the management can convince the clients that the company is concerned with their problems and needs. This is one of the best ways to increase customer retention rates. Among other advantages of these applications is that they allow enterprises to better match the supply of their products with the demand. The thing is that they provide historical data about sales rates. They show how whether a specific type of product w ill be required by the customers in the future. This information is very important for those enterprises which manufacture a great variety of items. CRM applications help them develop production schedules and avoid such risks as shortage of supplies or overproduction (Kurtz, MacKenzie and Snow, 301). Thus, the benefits of CRM systems are related to the following areas: 1) customer satisfaction and loyalty; 2) internal operations; and 3) cost savings. Its application in business activities Customer relation management tools can be applied to different business activities. One of them is the monitoring of the employees’ performance. This function is particularly important when we are speaking about service companies, in which management has to know whether employees are able to respond to the customer’s requests as quickly as possible (Jha 230). Another business activity that we need to mention is product development. CRM applications provide accurate numerical informati on about the clients’ reaction to new products and services. The thing is that by using these programs, the management can understand why customers can either like or dislike a product. By using these data, the company can better manage its value chain that includes supply of raw materials, manufacturing, marketing delivery of goods, and post-sale services (Reynolds, 27). Therefore, it is possible to argue that CRM applications can be indirectly related to every business activity of an enterprise.Advertising We will write a custom report sample on Customer Management Tools specifically for you for only $16.05 $11/page Learn More Additionally, one should not forget that CRM applications can help them management determine whether the company’s internal operations are efficient. For instance, if the customers are often complaining of the employees’ lack of responsiveness, the necessity to wait for a long time, untimely delivery of goods, a nd so forth, the management should focus on the structure of the organization, the training of the workers, and the cooperation between different departments. Customer relation management systems can pinpoint the underlying cause of the problem. More importantly, they can assist front-line managers who organize the employees and evaluate their performance. Modern companies place companies at the core of their every business activity, including product development and design, production, marketing, assessment of performance, and other areas. The strategy is based on a self-evident fact that clients are the major stakeholders for any organization. Customer relation management applications only help them implement this philosophy. This is why they are so important. The relevance of the CRM applications to marketing In the previous sections, we have described several applications of CRM system. At this point, it is necessary to discuss their relevance to the marketing activities of an e nterprise. One of the most important applications is sales force automation, which means that this software reduces the time required to order goods or service, make financial transaction, and deliver the products to the client (Chaffey et al, 342). Additionally, CRM systems enable the management to see which distribution channels are the most effective (Havaldar, 73). For example, the companies need to know whether the clients purchase via Internet or from chain stores. CRM solutions can give them accurate statistical data about the purchases made by the clients. Therefore, the management can determine which distribution channel is more important to them. Another marketing application of CRM is that it allows the management to understand how clients learn about the products and services. This knowledge is essential for the management because it allows them to develop advertising strategies (Chaffey et al, 342).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More For instance, many companies do not know whether they should promote their products through television, radio, newspapers or Internet. CRM systems show how customers search information about new goods and services, and this is major application to marketing activities of an enterprise. Finally, CRM applications show which products the customer has recently purchased. This data can be used by the developers of online websites (Chaffey et al, 342). So, we can say that CRM applications can support different marketing activities. They main function is to offer the management tools for the analysis of quantitative or qualitative data so that they could understand the future behavior of the clients. CRM systems help the executive officers understand why people buy certain types of products, why they do, how they learn about them and what appeals to them most. Without answering questions the company can hardly plan any marketing strategies. Customer relation management tools are important for market research and advertising campaign. The use of this system by Saudi Arabian firms Statistical data suggest that Saudi Arabian firms are willing to adopt CRM system in order to enhance their performance because the economy of this country is now becoming less oil-based and many industries such as construction, IT, services sectors, and banking institutions require customer relations management tools (CRM Forecast, unpaged). There are numerous examples of how CRM are used by Saudi Arabian firms. We can refer to such company as Al Alamiah, which is a leading software provider in the country. The company had to find ways of improving support center activities, especially when engineers had to respond to a customer’s problems either with the equipment or software (SAGE, unpaged). Before the implementation of this system the company had to spend much time in order to spread information from one department to another. As a result, the clients had to wait for hours and many of them were dissatisfied. The CRM applications, which Al Alamiah installed, allowed them to automate this process and monitor the performance of engineers. As a result, this service company managed to reduce the response time and avoid criticism of the clients. Another example is Al Rajhi Holding Company that consists of more than 100 divisions. The corporations needed to create a single customer database and develop tools of analyzing sales information. They needed to analyze sales data by product, region, salesman, or period (SAGE B, unpaged). This is why they implemented Enterprise Resource Planning (ERP) system that included CRM programs. These tools helped them develop marketing strategies and organize their supply chain. Judging from these two examples, we can argue that Saudi Arabian companies adopt CRM solutions in order to improve the cooperation between different departments and speed up the flow of information. These applications bring them such benefits as increased sa tisfaction of the customers, opportunities for planning the production, and ability to understand the buying preferences of the clients. These examples suggest that in the future Saudi Arabian firms will make full use of CRM systems to improve their performance. Appendixes Picture 1. The flow of information between the company and the customers (Sheth, Parvatiur Shainesh, 17) Picture Two: The Economic Benefits of CRM systems (Reynolds, 28) Chaffey Dave, Ellis-Chadwick Fiona, Mayer Richard, and Kevin Johnston. Internet  marketing: strategy, implementation and practice. NY: Pearson Education, 2009. CRM Forecast. â€Å"CRM Software Market Share For The Middle East†. (n. d) Web. Grà ¼newlder Arend. Implementing CRM Systems: Approaches and Potential  Problems. Munich: GRIN Verlag. 2008. Print. Jha Lakshman. Customer Relationship Management: A Strategic Approach. Dehli: Global India Publications. 2008. Print. Havaldar Krishna. Business Marketing: Text Cases. Tata McGraw- Hill Education. 2010. Print. Kurtz David, MacKenzie H.F. and Snow K. Contemporary Marketing. NY: Cengage Learning. 2009. Print. Reynolds Janice. A practical guide to CRM: building more profitable customer relationships. London Focal Press, 2002. Print. SAGE. â€Å"Case Study Al-Alamiah implements SalesLOGIX CRM† 2010. Web. SAGE (B). Case Study Sage connects large Saudi enterprise. Web. Sheth Jagdish, Parvatiyar Atur, and Shainesh G. Customer relationship  management: emerging concepts, tools, and applications. Tata McGraw-Hill Education. 2001. Print. Footnotes Please refer to the Appendixes, Picture One to see the exchange of information between customers and companies. Please refer to Picture 2 in the Appendixes.

Customer Journey Mapping How to Create One the Best Way (Template)

Customer Journey Mapping How to Create One the Best Way (Template) As a marketer, it would be helpful to be inside the heads of our customers for a little bit. Wouldn’t it be nice to know the answers to questions like: What are they feeling and thinking when they first start to search for a solution to their problem? What caused them to quit looking at a certain product before they purchased? What led them to choose one solution over another? While you can’t read minds, you can answer the questions above. Once you have that information you can create the right messages to send at the best time to capture your customer’s attention and encourage them to buy. How can you do all of this? With a customer journey map. Customer journey maps are detailed frameworks that give everyone (not just your marketing team) the information they need to put your customer at the forefront of what you do. In this post, we’ll walk you through how to gather the data you need. You’ll be able to see how your customers are moving while they shop for a product and how they feel about their experience. You’ll also be able to map high points and low points to see what portions of their journey are going well and ways your company can improve their overall shopping experience. At the end of this post, you’ll have a detailed journey map that will help guide your entire company to create the right content and experiences that leaves your customers loving your brand and coming back for more. How to Make an Effective Customer Journey Map The Best Way via @Download Your Free Customer Journey Mapping Template Before you continue reading download your customer journey mapping template. This spreadsheet will help you sort and organize the data that you’ve gathered about their experiences searching for a product. From there you can easily spot gaps in their experiences that your company can fill with the right information and attract the right customers to increase your conversions.Get Your Free Customer Journey Mapping Template Bundle via @What Is Customer Journey Mapping? Customer journey mapping is: An exercise that allows a brand to understand and improve a customer’s experience when they attempt to shop for their product. It tells the story of a person’s experience when they first start shopping for a product and continues through to the process of them purchasing a solution. What is customer journey mapping, and why do marketers need to understand it?6 Customer Journey Map Examples Each customer journey map is different depending on the organization or industry that creates it. Look at these seven industries and businesses and notice how different their maps are. Health Insurance Industry This health insurance customer journey map from Heart of the Customer  integrates goals that their customer wants to achieve during their shopping process. Preact Preact follows a more traditional path  for creating a customer journey map. Instead of focusing on a variety of different emotions, Preact focus on the frustrations their customers feel during their shopping experience. Online Travel Company This online travel company customer journey  is unique in the fact that it has broken down it’s stages into multiple parts instead of the standard four. Starbucks Starbucks’ customer journey map  follows a timeline style layout more than others. B2B Customer Journey This B2B customer journey map  is laid out like a designed infographic rather than a traditional customer journey map. Yahoo Yahoo’s customer journey map  is structured more like a flow chart, making it easy to track customer progress. Recommended Reading: How to Map Content to the Marketing Funnel to Boost Conversions By 69.77% 11 Steps To Properly Map Your Customer Journey The following eleven steps will help you gather the data you need to create a customer journey map that summarizes their experiences shopping for a product. Each phase of your map will follow the marketing funnel and help guide you in creating the right message at the right time to encourage conversions. As a quick review, the stages in your map (and your marketing funnel) are: Discovery:  Your customers are just beginning to understand what your brand is about. They are experiencing some pain point in their life, and they aren’t sure how to fix it. Consideration:  They are now aware that there are solutions to the problem they are facing and that your brand offers one. What they don’t know is that your brand provides the best solution to their problems. Purchase:  They know about your solution and think you are the best option, but they need one last little shove over the line to buy your product. Retention: Your product has been bought by your customer, and you give them additional information to ensure they continue to love their products. Here are the 11 steps you’ll need to take to complete your map: Here's how to create a customer journey map in 11 steps via @Step One: Gather Any Existing Data On Your Audience The ultimate goal for you is to attract customers like your existing best customers.Therefore the first step is to gather any existing data the organization has on your target market. This is important because existing data can give you the information you need for who you have been or are currently targeting. By knowing who you’re targeting you’ll be able to learn more about their personality and how they handle their shopping experience. However, if your target audience has changed, you need to be able to see if any of the old information you have is useful. Look for old audience personas, surveys, or collections of data that may have been gathered. You may need to check in with upper management to find where that data has been stored. As you read through old data answer the following: Does the persona here still reflect our current potential buyer? Is our product or service still helping solve the problems these people were experiencing? When was the data collected? Action Items: Talk to upper management and find places where older audience data and personas may be stored. Look through data to see if it still applies to the customers you want to focus on now. Keep what is applicable and file away the rest. Step Two: Gather Data From Your Website And Social Media Once you have gone through research that has already been collected by your organization, you can move on to gathering data from your website and your social media channels to see the types of people you are attracting to your website. Your website analytics can give you information about where your audience is coming from and what kind of roadblocks they are running into while they search for information on your site. Your social media can show you more about who is following your organization and who is interested in your product. Collecting Website Data Using Google Analytics, you can collect data points on: Age Gender Location Interests Language And even the device that they’re browsing your website from. To access this information go to Audience Overview: As you pull your data look for trends and patterns that may indicate that people belonging to a particular age group, job category, or location are consistently visiting your site. Another section of your Google Analytics that will provide useful information for your customer journey map is your User Flows. This section of your analytics will show you the first and second touchpoints that your users are reaching when they first enter your site. You can access this data by going to Audience User Flow. This information can be vital to show you where users are getting hung up and exiting your site. By locating those hang-ups and finding what information you need to include, you can patch the leak and potentially raise conversions. Now each of your social media channels will gather its internal demographics that you can collect and record. Here is where to find that information on every social media channel. Facebook Twitter Instagram Pinterest LinkedIn On each channel that your organization is active on, pull the demographic data and see where the data from your Google Analytics and the data from your social media pages overlap. Action Items: Run a Google Analytics audience report for the past six months. Note demographic data in a separate data sheet. Run a User Flow for the past six months. Note which paths your audience is taking and where they are dropping off and leaving your website. Record those flows. Gather demographic data from your social media sites and record them. Look for trends and overlapping patterns. Step Three: Talk To Co-Workers In Customer-Facing Operations You have a lot of data on your hands by now, but you’re not done yet. Creating a customer journey map means that you need to know every detail about your customer’s experience to tell their story accurately. Next, you need to talk with co-workers who interact with your customers daily. Why would something like this be relevant? Because your co-workers in these roles are in front of your audience all the time. They are the first ones to hear when something has gone well or when something is a disaster. They hear about their shopping experience first hand. Start with the following questions to help gather qualitative data on your audience: What are common problems that our customers experience? What experiences have impressed our customers? What roadblocks have our customers ran into in the past? What questions come up as they search for a solution to their problem? What feelings have they experienced as they search for a product? Remember, that this is an initial list and you can always expand or change questions based on the information you need to gather about their experiences. Action Items: Create the questions you’d like your co-workers to answer. Set up brief 15-minute interviews. Send them the questions in advance. Chat and record answers. Look for recurring patterns. Step Four: Set Up In Person Interviews It’s easy to send out a survey and have your target audience respond to questions. However, are your customers going to divulge their shopping experiences with you over a survey? Probably not. Which is why taking the time to sit down with your customers one on one is so important. You’re more likely to get the honest, in-depth answers that can help you shape the story of your customer’s journey. What questions should you include in those interviews to get the answers you’re looking for? Start with these: What was your first thought when you realized you needed [Product]? If you didn’t buy [Product] what made you decide to seek another solution? What problem did you hope this product would solve? What information did you have trouble finding? How easy was it for you to find options? What would have made your purchase process easier? What would have made your shopping experience easier? Set up five to ten interviews and remember, your meeting should be a conversation, not a dull question and answer session. Action Items: Create your interview questions. Choose 10 to 15 customers you believe would be good interview candidates. Confirm five to ten interviews. Send your interview questions in advance. Attend the interview with a recording device (it’s easier than trying to take notes). Transcribe your interview and look for data or patterns. Step Five: Create A Survey To Gather Qualitative And Quantitative Data The last data gathering step in this process is creating a survey to send to customers. You can’t be everywhere at once and talking to five to ten customers alone won’t give you enough data to accurately recreate their shopping experiences. How can you ensure you’ll get the answers you need? Try adding these questions: Qualitative Questions: What is it like using [Product]? What was your experience with buying [product]? What information could have been that would have made your purchasing process easier? What would make you reconsider buying a product? What has your shopping experience been like? Quantitative Questions: How likely are you to purchase [Product] again? How did you hear about [Product]? How frequently do you use [Product]? What gender do you identify as? What nationality are you? Once you have your questions figured out, you can upload them to tools like  Survey Monkey, Google Forms  or Polldaddy. After that share your survey link with your customers via email or social media. Set a goal for the number of responses you want to get. Action Items: Create your questions. Run your questions by co-workers. Upload your questions into a survey tool. Share the link via email or social media. Set a time frame to establish how long you'll collect answers. Record your data and look for patterns. Step Six: Use Your Data To Build An Update Audience Persona Now you need to sort through the data you collected to create your audience persona. What is an audience persona? At we define them as: Your marketing persona is a document that details your target audience’s who, what, when, where, and why, in addition to understanding general demographic information such as gender, job title, job function, business size, team size, needs, pain points, and challenges. As you go through your data, look for recurring themes, like a typical job type, age range, location, etc. Note which qualities are overlapping and add them to your audience persona. You should also look for overlapping interests and common problems that your target audience is experiencing that would cause them to need your product. Use the following template to help get your persona started: {Insert your company} creates content to attract {insert target audience} so they can {insert desired outcome} better. Action Items: Gather all of your data into one document. Highlight recurring trends and qualities. Use the template to start formatting your persona. Add in frequent problems your audience’s experiences that would cause them to want to buy your product. Step Seven: Map Out The Discovery Phase Of Your Customer Journey Map Now that you have your audience persona and your customer data you can begin to develop your customer journey map. The first phase is centered around discovery. This phase of your map should include: The reason they are searching for a product. Their motivation for wanting to buy a product. How they are getting their information. The actions they take. The initial touchpoints they have with a company. How they are feeling. Their experience. The pain points they’re experiencing. Any questions they have. So how does this look in practice? Let’s say that you wanted to create a customer journey map for online clothing subscription boxes. Our persona, Lisa is a 25-year-old marketing manager, who has an upcoming wedding. What is Lisa’s story? You can also pull out the customer journey mapping template that you downloaded earlier and see how to fill it in. The Reason They Are Buying A Product First, establish the reason behind why someone wants to buy a product. They are searching for a solution to the problem they are experiencing and can no longer fix it themselves. In the case of our example, a reason could be that Lisa has a wedding coming up and she doesn’t have enough time to go to the mall and shop for an outfit. Record the reason why your customers would be interested in your product in your template: The Motivation Behind Buying A Product There is always a reason for buying a product. In this case, Lisa needs an outfit for the wedding. However, there is also a motivating factor which in the case of our clothing example could be that Lisa wants an outfit that will make her stand out and look good at this wedding. In your template, motivations can go into one section: How Are They Getting Their Information Depending on your customers, they may prefer to get their information in different ways. This could be through newspapers, advertisements, blogs, social media, etc. You need to identify how they prefer to get their information in this phase of their journey. In this case, because Lisa doesn’t have time to go to the mall she’ll be getting her information from the websites of clothing stores she visits. Record how they are getting their information in your template: The Actions They Take Next, is outlining the actions they’ll take to get the information they need. What does your customer need to do to find the solution they are looking for? Lisa decides that going to the mall is too much work. Then again so is online shopping, she doesn’t have time to scroll, through every website to find the right dress. So she types â€Å"personal shopper† into Google and sees an ad for a clothing subscription company. Lisa decides to click on the ad which takes her to the website. List all the actions that your customer could take in your template: What Are The Initial Touchpoints A Customer Has With Your Company? Your initial touchpoints in a customer journey map revolve around the first time they interact with an organization that sells the product or service they are looking for. (Remember this is a generalized experience, not just the experience they have with your brand.) In Lisa’s case her initial touchpoints will be: She sees the ad in her Google results. She clicks on the ad. She sees the homepage (or landing page) for the first time. List out your customer’s touchpoints in your template. Document How Your Customer Is Feeling Part of telling your story involves explaining how your customer feels. You can’t leave out that kind of information because how the customer feels affects their entire experience. And it doesn’t begin once they click an ad and learn about your organization. This starts before they even begin to search for your product. In Lisa’s case, she was feeling stressed because she needed a great outfit for an upcoming wedding and was worried she didn’t have enough time to shop. She thought about online shopping, but that just made her frustrated because she didn’t have time to scroll through pages of dresses. But, she feels defeated because she doesn’t have a choice. She starts her search and becomes intrigued with an ad that talks about someone who could do her shopping for her. Record those emotional highs and lows in your template: Their Experience Thus Far Next, you need to document their experience. How are things going? For Lisa, it’s going pretty well; there’s a chance that someone will do all of the shopping for her! The Pain Points They’re Having At this point, you need to address any pain points that your potential customer may be having. Lisa’s pain points revolve around the fact that: She has a wedding that she doesn’t have time to shop for. She has to resort to online shopping, but she hates scrolling through page after page of dresses. What Questions Do They Currently Have You need to identify any questions they might have at this phase in their journey. Why? Because by anticipating questions that occur during their shopping experience, your organization can be proactive and already have them answered. For Lisa the following questions might come up in this phase of her journey: Is there a better way to shop online? Can someone do this for me? What is this site? What Recommendations Do You Have? Now that the discovery phase of this customer journey map is over you can list any recommendations that would help improve the shopping experience for your potential customers. For this example, we might suggest adding additional ad copy that explains how a clothing subscription box can do all of the shopping for their customers. So what does this look like formatted into an actual map? Something like this: Step Eight: Map Out The Consideration Phase Of Your Customer Journey. Now that your potential customers know that your product exists they are going to start to consider if they want to buy your product. You’ll need to outline the following information in your template: Their motivation for wanting to learn more about a product. The actions they take. The touchpoints they have with a company. How they are feeling. Their experience. The pain points they’re experiencing. Any questions they have. Remember to include your answers in your spreadsheet under the Consideration column. What Is Motivating Them To Learn More About Your Product At this point, your customer knows you might have the solution to their problem. You need to identify what message they need to hear that would entice them learn more. If we go back to our example, Lisa’s motivation to learn more would be to see if someone really would do her clothes shopping for her. What Actions Do They Take You’ve got your customer hooked in and motivated to learn more. Identify what actions they will take to do this. For example, those actions could look like this. She clicks the about us page and sees that it’s a personalized box of clothing delivered straight to her door. She reads more about how the process works and learns that she needs to take a quiz before they send her clothes. She clicks the quiz and sees she needs to create an account to continue. She creates an account and starts the quiz. After about 20 questions, she realizes it’s extensive. She sees that the company needs her measurements and has to google what size she is. She is asked about her price range and is curious about how cheap the cheapest option is. She leaves the quiz and searches online for reviews. She finds a few blogs that have positive reviews about the boxes. From the reviews, she sees that the clothes are spendy, but she can swing it. She wants to continue the quiz again. She can’t find the quiz. She looks in the help docs to find where the quiz is. She continues the quiz. She asked how often she wants a box delivered, so she leaves the page to see if she can do the box once. She scrolls through four help documents before seeing that she can schedule a one time box. Now she has to deal with the hassle of finding the quiz again. She is warned about a service fee. She wants to find what the service fee is for. She can’t find anything on the website, so she goes back to the reviews. She finds out what the service fee is. She finishes the quiz and is asked for payment. That list is extensive. However, when it comes to mapping out your customer journey, you need to lay out every possible action they could take while they are shopping. The Touchpoints Your Potential Customers Have At this phase in your customer’s journey, they are going to have multiple touchpoints with an organization. It’s up to you to list out point they could come into contact with. For our example, that list could be: The homepage The account creation page Their â€Å"my account† page The quiz they take The help center The frequently asked questions page Articles that review the products a customer is looking for. How Are They Feeling? For each action that your customer takes they’re probably experiencing some emotional shift. For example: Lisa is excited because she learns that someone can do her shopping for her. However, after finding out she needs to create an account to take the quiz, she’s a little annoyed but optimistic. She becomes frustrated with how long the quiz is. Then she’s confused because she doesn’t know her measurements. Now she’s a little nervous because how expensive are these clothes? She’s on a budget after all. After a few reviews, she’s confident she can afford a box. And now she’s flustered again because she can’t find the quiz and will be angry if she has to fill out all those questions again. She’s hesitant now because she only wants to order the box once to try it. So she goes back to the review to see if they said anything about only ordering a box once. She’s happy again because she can schedule one box. After the service fee is introduced, she’s annoyed because now they want her to spend more money? Now, she’s angry because she can’t find out what the service fee is for and has to go back to the reviews again. Once she’s read a little more, she sees it can be applied towards her total. She’s relieved that she’s finally finished the quiz and is brought to the payment screen. What Is Their Experience? Documenting your customer’s experience during this phase is essential because it can show you the gaps you need to fill. Filling those gaps allows you get ahead of a problem before it begins. In our example, you can see that Lisa had to spend a lot of time going off the website to find the information she was looking for. Not to mention she was already caught off guard by how long the quiz was and frustrated when she couldn’t find it again right away. What Pain Points Are They Having? It’s important to identify pain points in the consideration phase of your customer journey because these are incidences that could potentially cause your customers to choose one business over another. If you can eliminate those pain points for them why wouldn’t they choose you? In Lisa’s case, had the information she was looking for been easily found on the website, she may not have gotten so frustrated trying to get answers. What Questions Do They Have? In the consideration phase knowing the questions that your customers will have when learning about your product will save you time in the long run. Why? Because you can anticipate those questions and have them answered before they even come up. Some questions that might come up in our example are: How many boxes can I order? Do I have to order more than one box? How much is the service fee and what is it for? What are my actual measurements? How can I find the quiz again if I left it in progress? How long is this quiz? Remember to include recommendations for changes your company can make to improve your customer’s experience. In this case, you could suggest a widget that contains answers to frequently asked questions. Here is what the consideration phase of your customer journey looks like mapped out. Step Nine: Map Out The Purchase Phase Of Your Customer Journey The next part of your customer journey involves making a purchase (hopefully from you). Tracking their journey through this process is crucial because you want their experience to be as hassle-free as possible. Here’s what you’ll need to outline in your template: Their motivation for buying a product. The actions they take. The touchpoints they have with a company. How they are feeling. Their experience. The pain points they’re experiencing. Any questions they have. The Motivation To Buy A Product What caused your customer to take the plunge and buy a product? Was there a specific benefit that one choice provided over another? You need to identify what that final push was and see if you can create something better to compete with it. In our example, we could say that Lisa was motivated to choose Company A over Company B because they offered a free box for every five purchased. Recommended Reading: Why Should Startups Always Follow the Customer? The Actions They Take Now it may seem simple to track the actions they take during the purchase phase. They give their payment information, and they’re done. However, you want to ensure that this process is as smooth as possible, so they don’t leave the transaction halfway through. In our example, Lisa would take the following actions: Continue to the pricing page. Fill out her billing and shipping address. Enter her credit card information. Confirm the purchase. Receive an instant email with the estimated delivery time and tracking information. The Touchpoints They Have With The Company At this point, all the of the touchpoints are centered around one specific company. If you’re in the process of buying something it usually involves a touchpoint or two like: Proceeding to the billing page. Receiving an email with the invoice. Seeing the link to FAQ pages around product shipment. Their Experience Tracking how this process goes for your customers can let you see snags and get in front of them to make sure you don’t miss out. If other brands are missing out on customers, what is it about their process that is turning people away? How can you avoid that? In Lisa’s case, her experience was smooth because the website had code built in that automatically filled in her billing, shipping and payment information. If other brands are missing out on customers, what is it about their process that is turning people...The Pain Points They’re Experiencing At this phase in your customer’s journey, you need to make sure all the kinks are smoothed out. Does this process smoothly flow from point A to point B? If it doesn’t what can you do to make it easier? In our example, Lisa didn’t have too many problems in this step because the company she chose automatically filled in her forms, saving her time. Recommended Reading: How to Create Opt-In Forms: 5 Ways to Convert Traffic What Questions Do They Have? Once your customer is ready to convert, you should have all of their questions answered right? Wrong. They need to know when they’re getting their product and what to expect when it gets here. What if something goes wrong? How long do they have to return it? Anticipate those questions in advance and call them out in the purchasing process, so people don’t have to wonder. How do you know what questions they might have? By going through your customer interviews! Some example questions Lisa might have are: When will my box get here? Is shipping free? What if I don’t like what’s in the box? How do I pay for the items I like? How long do I have to return the items? Record your questions and your recommendations for improvement in your template. Your fully mapped out purchase phase should look like this. Step Ten: Map Out The Retention Phase Of Your Customer Journey The last phase of your journey is retention. This is how you create loyal customers and keep them coming back to buy your product. At this point, your customer has purchased your product, but you want to follow up to make sure their experience was as memorable as possible. And hopefully, convince them to buy from you again in the future. So what should be outlined in your customer journey map? Their motivation to order again. The actions they take after the product has been purchased. The touchpoints they have with a company. How they are feeling. Their experience. Any questions they have.

Issac Newton Research Paper Example | Topics and Well Written Essays - 2000 words

Issac Newton - Research Paper Example There are, however, many facets to this man’s life, other than being a scientist, that are worthy to know. Perhaps that is what truly causes mankind to label an individual the â€Å"greatest.† Possessing not only scientific prowess but also religious and philosophical ponderings, Newton is still a focus of conversation in academic and theological circles nearly 300 years after his death. While people will certainly argue that Sir Isaac Newton should not be considered the â€Å"greatest,† the author of this paper will argue that he is certainly worthy of that title based on the magnitude of his scientific discoveries and the depth of his wisdom and thinking. Sir Isaac Newton, from England, made his mark on the areas of physics, mathematics, astronomy, natural philosophy, alchemy, and theology. That is quite an impressive resume to say the least. One interesting item to note when comparing Newton to other â€Å"geniuses† of the modern era is the fact that he really did not demonstrate his phenomenal abilities until after adolescence. In fact, he lived a rather normal and dull academic life through primary and secondary school. It was not until his time at Trinity College, beginning in 1661, that he began to really excel and get noticed. During this time period, academic life was dominated by the teachings of Aristotle, Descartes, Copernicus, Galileo, and Kepler. Being somewhat of a loner, Newton spent much of his waking hours devouring the teachings of these great men. This is likely when he developed such a broad academic interest. It is amazing to consider all of the various fields previously mentioned that Newton ended up excelling in. Of course, he did not just excel in them; he ended up altering and changing the face of each of these disciplines, as we know them. It was during his time at Trinity that Newton discovered the binomial theorem in mathematics. He then, during these brief four years of undergraduate work, began to devel op infinitesimal calculus. Even with these major accomplishments, amazingly he still graduated relatively unnoticed and simply returned to his family home. It was there that he spent two years engrossed in theories on calculus, optics, and the law of gravitation. Upon completing them, he was lured back to Cambridge and became a fellow at Trinity. It was in this capacity that in addition to his scientific pursuits, he became intrigued by philosophy and theology. This was likely due to the fact that in England during this time period, fellows were required to become ordained priests in addition to carrying out their academic duties (Morrison 133-135). Even though he was heavily influenced by religion and philosophy during his time as a fellow, his pursuits in the areas of physics and mathematical theory continued to dominate his time. Later in his life, however, he began to write volumes on his philosophy about religion. In fact, during the 1690s he wrote a series of religious writing s that dealt with the literal interpretation of the Bible. Some of his religious writings were published; others were so controversial that they remained unpublished. That is the nature of a genius, however. His thought process revolutionized the way in which the religious world looks at theology. Since the field of theology is slow to change in comparison to the scientific world, however, much of his work was so groundbreaking that many critics of Newton arose and countered his arguments. Finally, it

Law assignment (a legal case brief assignment )

Law (a legal case brief ) - Assignment Example The main point in issue before the appellate court was whether the trial court was justified in holding that the irregularities would not â€Å"give rise to any concern that the accuseds’ right to a fair trial might be prejudiced.†2 Relevant provisions of the law3 are as follows Prior to the enactment of the Jury Act, analogous provisions were s. 621 and s. 622 of the Criminal Code4. Section 621 provided that the jury â€Å"must not separate† and that no person was â€Å"allowed to speak to or communicate with any of them without the leave of the court until they are discharged†. In the matter of Webb & Hay5, â€Å"it was unanimously held† by the High Court â€Å"that the test to be applied for determining whether an irregular incident involving a juror warranted the discharge of the juror or the jury was whether the incident was such that, notwithstanding any proposed or actual warning of the judge, it gave rise to a reasonable apprehension or suspicion on the part of a fair-minded and informed member of the public that the juror or jury had not discharged or would not discharge their task impartially.†6 In the present case, the appellate court took exception to the opinion of the trial judge â€Å"Subsection (4) of Section 53 †¦ requires the Court to focus not so much upon perceptions as upon the reality of prejudice, or likely prejudice, to a fair trial.† The appellate court cited the joint judgment in Jackson and Le Gros.7 The appellate Court gave five irregularities and quashed the convictions and ordered retrials. It was held that the jury should have been discharged even though there was no real danger of bias or of inability of the jury to arrive at a verdict uninfluenced by the irregularities. It was also held that the judge should have considered not only the likely prejudice on the part of the jury to be influenced, but by the perception amongst fair-minded and informed members of

Qatar Foreign Policy Towards the Middle East Essay Example for Free

Qatar Foreign Policy Towards the Middle East Essay Qatar is located in Arabian Peninsula in boarders with Saudi Arabia, with only 225,000 citizens in a population of 1. 7 million. Qatar follows a conservative religious ideology, Wahhabism. While some refer to Qatar as the â€Å" Second Wahhabi Emirate,† it is traditionally known as â€Å"the most boring place in the gulf† or â€Å"the country known for being unknown (Roberts, 2012). † However, Qatar emerged as a strong state actor with extended networks of alliances in the world. The mediator role that Doha plays today is crucial in the region, particularly after the Arab Spring (HRW, 2013). Indeed, Qatar supported the Arab Uprisings across the region in 2011. In addition, Qatar invested between $65 billion and $100 billion to the FIFA world cup that it will be hosting in 2022. The Emir founded a number of humanitarian projects in Sudan, South of Lebanon, Gaza and Asia. In this paper, I attempt to answer the question of what are the driving motives of Qatar’s foreign policy in the Middle East? And why, unlike its neighboring countries, Qatar’s leadership supported the Arab appraisals of 2011? Emir of Qatar, Sheikh Hamad Al Thani, stated, â€Å"we support those who demanded justice and dignity,† when asked about his country’s role in the Arab revolutions in an interview in 60 Minutes . In response, President Barak Obama thanked the Emir for promoting democracy in the Middle East (Al Thani, 2012). Ironically, Qatar is an absolute monarchy described as an â€Å" authoritarian regime† that is ranked 138th out of the 167 countries by Democracy Index 2011. In addition, the Freedom House lists Qatar as â€Å" not free† (freedom house), (Democracy Index, 2011). Therefore, Qatar’s lack of rule of law, freedom of speech and political rights contradict â€Å"the Emir’s efforts to promote democracy† and delegitimizes his political statements. In relevance to this hypocrisy, Qatar’s foreign policy in general and its support of democratic transitions in the Arab region in specific serves its ambitions to secure itself from threats, maintain its status quo of an independent state and take a leadership role in the region. Political Emancipation and the Saudi Threat: Al Thani family ruled Qatar for more than 150 years. Qatar attained its independence in 1971, when the British-mandate came to an end and after its refusal to join the United Arab Emirates federation. Since that date until the 1990s, Saudi Arabia acted as the de facto protector of Qatar. Consequently, the Emir took policy directions from Al Saud. However, this relationship witnessed a change in the early 1990s as tensions in bilateral relations between the two countries began to arise. After the invasion of Kuwait and Sadam’s threat to attack the Suadi kingdom, Saudi quickly reached out to western coalitions in aim of protection. As Suadi presented itself as weak and unable to defend itself, the Qataris began to doubt Saudi’s ability to protect the Qatari entity and decided to pursue a strong alliance with the US. Therefore, between 1990-1992, Qatar signed a military agreement with the United States to host its military base in Al-Odead. In response, Saudi worked to block Qatar’s pipeline exports of gas to United Arab Emirates, Kuwait and Oman. As a result, tensions between the two countries intensified. Later, in 30 September 1992, Saudi attacked the Qatari boarders leaving three soldiers dead (2012). However, the clashes did not stop there. In1995, Shiekh Hamad Al Thani, the Crown Prince back then, seized power after a bloodless coup d’etat against his father. Of course, Saudi Arabia did not welcome the coup d’etat because of Hamad’s known strong motives to maintain his country’s autonomy. Instead, Saudi financially supported another coup against the current Emir. Then, Qatar detained a number of Saudi and Qatari citizens who cooperated with the Saudi government to bring the ousted prince back into power. These tensions led the Saudi-Qatar relations into a deep freeze until rapprochement happened in 2008 (2012). Since then, Shiekh Hamad Al Thani led the modernization process to create a brand name of Qatar. In its foreign policy, Qatar adopted diplomacy as a foreign policy tool that allows it to take on the mediator role in a number of regional disputes. In addition to its diplomatic activism and small size, the Qatari wealth that is invested in mediation efforts paves the way for Qatar to be a head in the political game today. A Theoretical approach on Qatar’s Mediation: The tribal nature of the Qatari society and the hierarchal system of the government lends the leadership absolute power to form the country’s economic-political agenda and foreign policy. The major two agents that determine the political strategies of Qatar’s foreign policy are its national security and its desire to establish a brand name for itself. Hence, the main key element of Qatar’s foreign policy is mediation, which is apparently is not a new political tool as the â€Å"early Al-Thanis were forced to become experts negotiators quickly in anarchic corner of the Middle East (Roberts). According to Jacob Bercovitch in his book, Studies in International Mediation, countries engage in mediation for various reasons that include â€Å"(a) a genuine desire to change the course of a long-standing conflict to promote peace, (b) a desire to gain access to major political leaders and open channels of communication, (c), a desire to spread one’s ideas and enhance standing and professional status, (d) the wish to preserve intact structure of which they are part, (e) viewing mediation as a way of extending and enhancing their own influence and gaining some value from the conflict (Roberts). Therefore, from this perspective, Qatar’s employs mediation for the enhancement of its professional status and the acquirement of power. From here, Qatar mediated a number of disputes in the region including the Hezbollah dispute with the Lebanese government, the rebellion disputes with the Northern Sudanese government and the Huothis dispute with the Yemeni government. Moreover, Participation in mediations between states is of great advantage to Qatar. Internationally, it promotes a peaceful image as a peacekeeping state in an attempt to gain worldwide respect (Roberts). Peterson argues in his work, Qatar and the World, â€Å"The fundamental advantage, however, is that it assures the legitimacy of the micro state. This in turn leads to the single most important factor: increased awareness of and legitimacy accruing to Qatar- in domestic and external terms- enhances the prospects of the states’ survival†(Roberts). Qatar neutral position and its small size makes non-threatening to other state to except negotiation with compare to Saudi which has interests in regional conflict, which leads political parties to refuse its negotiation, e. . Saudi support of the government in Yemen and rivalry with Hezbollah. On the other hand, Qatar established diplomatic relations with almost everyone. Qatar’s Foreign affairs minister, Shiekh Hamad bin Jasem Al Thani, in an interview on Al –Jazeera, was asked by Ahmed Manosur, Al Jazeera presenter, â€Å"I just want to understand one thing! In Qatar you have relations with the devils and the angels, with the Iranians and the Americans, with the Israelis and Hamas, he continued, how can we understand this policy? (Mansour, 2012). Today, Qatar unlike other state in the region, calls Tehran in the morning and Tel Aviv in the afternoon â€Å"(Roberts). It was the first state in the gulf to host trade office of Israel, established good relations with Hamas, opened communications with Hezbollah, the Emir of Qatar was the first to invite Ahmadinejad to attend the 28th Gulf Cooperation council summit in 2007. While other Arab states alienated Islamists, Qatar was in good terms with Arab oppositions, particularly Islamic groups. For example, Yusuf Al Qaradawi is an influential Islamic leader, resident of Qatar since 1960s is the main guest who taken the Qatari citizenship is Al Jazeera chief religious show. Also, other Arab political dissidents were welcomed and took Qatari citizenship such as Mohammed Hamed Al Hamari from Saudi Arabia who organized Youth Role in Change in the Arabic Gulf; young activists from across the gulf attended the conference (Al Qassemi, 2012). Al Jazeera as foreign Policy tool Part of â€Å"Brand Qatar† project, is to spread ideas and enhance Qatar’s status. The establishment of Al-Jazeera in 1996 came to serve that goal. Al Jazeera is an important tool of Qatar foreign policy, with its slogan the â€Å" The Opinion and the other Opinion† and the channel shameless criticisms to Arab leaders and programs on democracy and political rights. Al Jazeera soon gained the respect of Arab public compare to other media alternatives that are state sponsored (Khtib, 2013). The channel broadcasted the revolutions across the Arab spring countries – except the appraisals in Bahrain . The spread of revolutions were feared by Arab states, yet Qatar seemed to support the revolutions through Al Jazeera. That is said to be reason that inspired the youth in Egypt, Libya, Syria and Yemen to rebel against their governments and demand freedom and dignity. Nevertheless, The channel neutrality was under question, during the Egyptian elections, Al Jazeera hosted members of MB like Khirat Al Shater, and Moahhmed Mosri. Sultan Al Qassimi, a, wrote about Al Jazeera’s Arabic love ffaires with MB, he discussed some of his observations, that Muslim Brotherhood supports were given the chance to express their views on through the channel while critics towards Muslim Brotherhood were barely heard in the channel (Al Qassemi, 2012). Recently, Waddah Khanfar the director – general of Al Jazeera was replaced with Shiekh Ahmed bin Jasem Al Thani, who holds degree in petroleum (Al Qassemi, 2012). This suggests that Al Jazeea is becoming less free to represents Qatar’s government preferences and its support to Muslim brotherhood. Apparently, Qatar calculations towards the Arab spring were opposite to its neighbors who supported Mubarak regime. It saw an opportunity to ally itself with revolutions to promote for its image as â€Å"Pro- Arab public † and play regional role in Arab-Arab relations despite the policy risks its taking incase these revolutions were not successful. Through Qatar’s Money, Al-Jazeera, regional mediations and international pressure, Doha was successful in making the Arab Spring an opportunity so that it plays valuable role and take a leadership role in the region. Qatar in the Arab Spring: Qatar natural position had to be changed when it realized that change will topple the former leaders to stay at the head of the game head of Saudi, After Mubarak’s fall, Qatar supported Muslim brotherhood in Egypt. Shiekh Hamad Al Thani, the foreign minster of Qatar state that his country won’t allow Egypt to go bankrupt, Doha transferred five billion dollars to Egypt to meet its financial obligations. In addition to the financial support, Al Jazeera members’ Muslim brotherhoods are regularly interviewed to spread their influence. Middle Ease Scholar, Alain Gresh calls Al Jazeera the mouthpiece of Muslim brotherhood (Khatib, 2013). Furthermore, Rashid Al Ghanushi of Al Nahdha party of Tunisia, stated in an interview with Al Arab newspaper that Qatar is a major partner of the Arab spring revolutions hence it’s also a partner in next period of democratic transition and development since it offers development projects to support the economy of the Arab spring states (2012). Qatar had to intervene in Libya and Syria to sustain its leading regional position. It was the first country to lead the international action against Gaddafi. Qatar supplied the rebels with total US$2billion. On the other hand, Qatar involved in arming Syrian rebels like the Free Syrian Army. Also, it was successful in unifying the Syrian opposition. The importance of Qatar involvement in the latter is to counter Iranian influence by allying with opposition while Assad regime is backed by Iran (Khatib, 2013). In contrast to this, Al Jazeera was silent towards the uprisings in Bahrian. Qatar has been selective in backing uprisings there. The reason behind that, is Saudi Arabia influence that views the situation as â€Å"Shi’a uprising â€Å" and regional rivalry with Iran, hence any intervention from Qatar’s side in Bahraini issue would result tensions (Roberts, 2012). In conclusion, Qatar had different view towards the Arab Spring compare to its neighbors. Its objective to play a valuable role in the region, made Doha change its position as neutral state and take foreign policy risks. Although the question of weather Qatar made the right policy decisions or not remains unanswered yet. However, Doha succeeded in playing regional role a head of regional power like Saudi and influenced the Arab countries to take collective action towards Libya and Syria. In addition, Qatar foreign policy faces challenges; among these challenges is the reliance on money donations to support Post Arab Spring countries that would hinder progress in Qatari diplomacy. On the other hand, the lack of democracy and rule of law domestically puts Qatar legitimacy to promote for democracy under question. Moreover, making policy changes internally such as guarantee of political and civil rights to citizens hold parliamentary elections and protection freedom of speech will give Qatar legitimacy and enhance its image in international community.

Essay --

The Colosseum or Coliseum was originally known as the Flavian Amphitheatre. The building was constructed by the emperors of Flavian dynasty, following the reign of Nero. The name ‘Colosseum’ is derived from the Latin word ‘Colosseus’ meaning colossal (‘Facts about the Colosseum’, n.d.). It was the largest amphitheatre of the Roman Empire and in the world (Guinness World Records, 2013). It was also considered as one of the greatest works of Roman architecture and engineering. The Colosseum could hold between 50,000 to 80,000 spectators. (William, 2005) It was used for gladiatorial contests and public spectacles such as animal hunts, mock sea battles, executions, reenactments of famous battles, and dramas based on Classical mythology. The building is used for entertainment in the early medieval era. It was later reused for different purposes such as housing, workshops, a Christian shrine, a fortress, a quarry, and quarters for a religious order (à ¢â‚¬ËœBBC's History of the Colosseum p. 1’ ,2012). Historical Aspect The Colosseum was built after the Flavian dynasty of Emperors including Ves...

Only one submission assignment

Is required for each group. Late Penalty: The late penalty for the assignment is 10 percent of the full mark per day for each day the assignment Is late. Including weekends and public holidays. Other Penalties: The penalty for groups of more than 7 students is 50% deduction of the total mark received. Total 15 marks Part 1: Hedging with Futures Assume that you are holding a portfolio of S&P index and consider using the S&P 500 index futures contracts to hedge the portfolio risk.Determine your hedging strategy nd discuss how to implement your strategy (note that the contract information of the S&P 500 index futures can be found at the CME website). Data file can be downloaded from the course Blackboard under the Project folder. The file contains daily prices of S&P 500 index and S&P 500 index futures. Part 2: Trading Options Go to Yahoo Finance http://finance. yahoo. com/ and click on the Dow Jones, NASDAQ (on the top panel). Then click on components on the left panel. You can see a l ist of stocks in the â€Å"Symbol† column.When you click on any stock, you will get basic Information on the stock. Among them. Market Cap Is the one you need to use to select stocks. You need to select three stocks (a stock with market capitalization more than $10 billion, a stock with market capitalization In between $10 billion and $500 million and a stock with market capitalization less than $500 million) whose options are reasonably actively traded. Click on a stock and then click on options on the left panel, you will get the prices of calls and puts.

Sociology and Bathing Suits

April 02, 2013 2. Why are the three girls out of place in the A&P? How do the different persons in the shop react to them? The three girls are out of place in the A&P because they are wearing bathing suits in a town that is five miles away from a beach. The A&P is located in the center of a small town near two banks, a congregational church, the newspaper store, three real-estate offices, and dozen freeloaders tearing up one of the town streets. Many people in the town have never even been to the beach so it is very uncommon to see people walking around in bathing suits.Most women in the town usually wear shirts and shorts when walking outside. The girls are put extremely out of place when choosing to wear the bathing suits. The people at the shop reacted differently when viewing the girls in their bathing suits. The most popular reaction the girls got were from guys. Many of the workers and guys kept staring at the girls since they were young, provocative, and in bathing suits. The other type of reaction the girls got were from â€Å"sheep† and â€Å"houseslaves†. They quickly glanced at the girls and got back to their shopping with shock. They didn’t know if what they saw was real.The girls surprised many of the people at the shop. 3. How does Updike inform us of the difference in social class between the clerk and the girls? What role does this difference play in the events and the meaning of the story? Throughout the story Updike informs us of the difference in social class between the clerk and the girls. Updike illustrates the girls to be confident, independent as well as sexually powerful. On the other hand Updike illustrates the clerk to be immature, and disrespectful. Sammy is viewed to be stuck in the world of A&P, which is filled with rules and regulations.The girls are viewed to be stuck in a world of freedom and choice. At the end of the story the clerk sees how different the girls and him are in social class. He imagines Queen ie with her family drinking cocktail, eating herring snacks with white jackets, and he sees his family drinking lemonade and cheap beer. The difference in social class helps the clerk to realize that there is more to life than being stuck in a shop all his life. Viewing the girls and the type of social class they are in helps the clerk to push forward and do more with his life. His first step in succeeding his new goal is quitting A&P.

The Impressionistic Period Essays - French Art, Impressionism

The Impressionistic Period Essays - French Art, Impressionism The Impressionistic Period THE IMPRESSIONISTIC PERIOD The Impressionistic Period took place during the latter half of the 19th century and the beginning half of the 20th century. Impressionistic music was first started by Claude Debussy, a French composer. He also founded the impressionist school of music. The Impressionistic Period started as a revolt against German romanticism. The influence of the French impressionist paintings also helped form this style of music. Debussys music was brief, elegant, and rather cold, unlike the period before, which held sentimental music. At one point in his life, he broke away and composed a piece which was more conventional, called La Mer, which means the sea. There were many different composers during the Impressionistic Period. Some of them were Manuel de Falla, Fredrick Delius, Ralph Williams Vaughan, and Ottorino Respighi. These and other composers helped to make up the Impressionistic Period. Delius and Vaughan were English composers. La Falla was a Spanish composer. Impressionistic music was especially popular in the European countries. Impressionistic music was influenced by Claude Monets painting, Sunrise. Other impressionistic artists were Camile Pissaro, Auguste Renior, Edgar Degas, and Berthe Morisot. Many people of the time rejected this style of art. The paintings were flooded with bright colors applied directly to the canvas in small textured strokes. This style broke the consistency of the clearly outlined and represented paintings of this time. Impressionistic music had a vagueness of form and the elusive mark of impressionism. Some characteristics are the use of unconventional chord changes, comparative unimportance of melody, and pentatonic scales often replaced the major and minor scales. The Impressionistic Period was also famous for its literature. Impressionism in literature often is used broadly, including symbolism, imagism, and other styles that were not formal, some leaders in impressionistic literature were not formal, some leaders in impressionistic literature were American poets, Amy Lowell and Ezra Pound. The Impressionistic Period was a great influence on many people of the time. We still remember it today as a great step forward in musical history.

Witty Valentines Day Quotes and Quips

Witty Valentine's Day Quotes and Quips Set aside those mushy, sentimental words of love. Valentines Day is the perfect occasion to tease your lover with the naughty humor of these quotes. Funny words may bring a smile, but witty jabs add a spark to the relationship. This Valentines Day, roll on the floor with laughter. Helen Rowland A husband is what is left of the lover after the nerve is extracted. Brendan Francis A man is already halfway in love with any woman who listens to him. Miguel De Cervantes Absence: that common cure of love. Aerosmith Falling in love is so hard on the knees. Ogie,  Waitress If I had a penny for everything I love about you, I would have many pennies. Author Unknown If love is blind, why is lingerie so popular? Laurence J. Peter Its better to have loved and lost than to do forty pounds of laundry a week. Henny Youngman Ive been in love with the same woman for forty-one years. If my wife finds out, shell kill me. Jonathan Swift Lord! I wonder what fool it was that first invented kissing. Cathy Carlyle Love is an electric blanket with somebody else in control of the switch. Jules Renord Love is like an hour glass, with the heart filling up as the brain empties. W. Somerset Maugham Love is only a dirty trick played on us to achieve continuation of the species. Woody Allen Love is the answer, but while youre waiting for the answer, sex raises some pretty good questions. John Barrymore Love is the delightful interval between meeting a beautiful girl and discovering that she looks like a haddock. Reed Bennet, Valentines Day Love is the only shocking act left on the planet. William Caxton Love lasteth as long as the money endureth. Richard Friedman Money will buy you a fine dog, but only love can make it wag its tail. Charles Dickens Never sign a Valentine with your own name. Albert Einstein No, this trick wont work. How on earth are you ever going to explain in terms of chemistry and physics so important a biological phenomenon as first love? Henry Kissinger Nobody will ever win the battle of the sexes. Theres too much fraternizing with the enemy. Erich Segal True love comes quietly, without banners or flashing lights. If you hear bells, get your ears checked. Marie E. Eschenbach We dont believe in rheumatism and true love until after the first attack. Oscar Wilde Women are made to be loved, not understood. Henny Youngman You can’t buy love, but you can pay heavily for it.

Were the Nazis modern Would you consider them modernist or modernizers Essay

Were the Nazis modern Would you consider them modernist or modernizers You could argue that they were one of these, both, or neither - Essay Example In the era of high modernist, as from about 1910 to 1930, the main figures of modernist works aided fundamentally to redefine what poetry and narrative might be and do. Figures like Rilke, Woolf, Stevens, Joyce, Pound, Eliot, Mallarme, and Proust are deliberated the initiators of twentieth-century modernist (Inglehart, 1997). On the hand, modernizer or modernization is the change from agrarian, rural, traditional society to an industrial, secular, urban society. Modern society is industrial society. For one to modernize a society, it first starts with industrialize it. Traditionally, the growth of modern society has been intimately linked to the occurrence of industrial society. All such features that are related with modernity can be revealed to be connected to the set of variations that, no more than two centuries ago, brought into existence the industrial form of society. This proposes that the terms industrialism and industrial culture suggest far more than the monetary and technological mechanisms that build up their fundamental. Industrialism is a way of life that incorporates profound monetary, cultural changes, social, and political. It is by experiencing the ample change of industrialization that societies become modern (Armstrong, 2005) Modernization is an uninterrupted and open-ended course. Traditionally, the span of time over which it has happened must be measured in centuries, even if there are instances of enhanced modernization. In such a case, modernization is not a once-and-for-all-time success. There seems to be a vibrant principle built into the very fabric of contemporary societies that does not permit them to settle, or to attain. It is a modernist piece this is because it talks of the artifacts that would be collected not to divulge the twentieth centurys progressive progress, but to trace and exaggerates its curious partnerships, the conspiracies that made the century successful; the diverse histories that it drew upon, the

Analyzing Psychological Disorders Term Paper Example | Topics and Well Written Essays - 1000 words

Analyzing Psychological Disorders - Term Paper Example Courses of treatment based on this model are proposed in both case studies. In the end, this paper points to the more balanced perspective of biopsychology as offering more possibilities for effective treatment of mental illness. Introduction The human body is a team of components working together as a whole entity. Therefore, in understanding mental illness, we must not compartmentalize as separate functions the biological and experiential processes operating in persons presenting themselves to us with psychological issues. The experience of a person offers an environment, a history, and a perspective essential to a thorough understanding of his biological components. The biological processes of the human body are essential in the understanding and treatment of mental illness especially the central nervous system, brain functioning, and neurotransmitter activity. Their interactions have a crucial impact on a person’s psychological health, affecting how he or she perceives and lives life. Part A: Schizophrenia Schizophrenia is the most complex of the mental illnesses in its causality, symptomology, and treatment. Yet, an understanding of the neurological and biological functioning of the brain can not only assist medical professionals in finding and applying the best treatments, but also assist patients in coping with the illness in a positive and productive way. (Frese, 1993) The most common symptoms of schizophrenia include: auditory hallucinations, delusions of persecution and/or control or delusions of grandeur, disorganized thinking and speech, flat affect (consistently showing little or no emotion), and inappropriate behavior (such as social isolation or catatonia). (See Pinel pg. 457) Two of these symptoms must be present for at least 30 days to meet criteria for a diagnosis of schizophrenia, and ideally a thorough physical examination including diagnostic testing should be administered to rule out any other possible diagnoses. (Haycock, 2009) Som e of the diagnostic testing that includes brain imaging technologies such as MRI (magnetic resonance imaging) and PET (positron emission tomography) scans has also clearly shown that the frontal and temporal lobes and the amygdala are the areas of the brain most altered in schizophrenia patients. (Kircher, et al. 2006, pg 302) Studies that include brain imaging technologies have shown that the connectivity between these regions of the brain is dysfunctional. (Tregallas, 2009) They have also shown both gray and white brain matter volume abnormalities in schizophrenic patients. (Lim, 2007) In addition, there are also abnormalities in the neurotransmitter systems regulating brain function; the first discovered abnormality being the presence and transmission of dopamine. The neural basis for understanding and treating schizophrenia began with the â€Å"dopamine theory† (see Pinel, pg 458) that schizophrenia is caused by excessively high dopamine levels in the brain. As research c ontinued in the effects of the drugs given to schizophrenia patients, it was discovered that while some drugs deplete the supply of dopamine, others bind themselves to dopamine receptors effectively blocking the ability of dopamine to activate them. This blocking of the dopamine activity sends a signal to the brain to produce more dopamine which is then broken down in the synapse resulting in an

Management Essay Example | Topics and Well Written Essays - 500 words - 2

Management - Essay Example Enron was a Fortune 500 company and was in #7 in 2001 was deleted from New York Stock Exchange. According to the mangers of Enron who reviewed the accounts of the company, during California energy crisis Enron has kept undisclosed reserves of up to $1.5 billion in trading profits. Enron came under fire from politicians of price gouging. The hidden reserves would have doubled the Enron's reported profits. It is also reported that Enron manipulated reports on reserves to have steady profit growth to Wall Street and credit rating agencies. The executives also claimed that the reserves were held back and used to fulfil the political and financial ends. In 1990 Enron reported its total revenue as $10 billion and in the next subsequent ten years it grew by $101 billion. It emerged as one of the fast growing companies in the United States. The main reasons for its collapse is not due to the core energy operations but the company's new ventures in dot com sector and investments Internet and communication business. According to investigators of the security of exchange commission gone into investigate the case, have interviewed witnesses to come to a conclusion that the methods or practices violated the laws for doctoring quarterly earning refers to start cookie jar reserves. The existence of Enron reserves puts strange twist to it.

Nuclear Power As A Green Energy Source Environmental Sciences Essay

Nuclear Power As A Green Energy Source Environmental Sciences Essay In todays society, nuclear energy is a high demanded source of energy. It provides electricity to households and businesses with electricity efficiently for it to be able to run. It is viewed by various political and non political groups as hazardous, threat to climate change such as global warming, and not a sustainable source of energy. Their view of producing electricity and other sources energy is to be produced from renewable sources such as wind turbines and solar power. Many researchers argue that the threat to environment from the production of nuclear energy is not the case and in fact less harmful to the globe and produces less greenhouse gases (Dawson 2003, 34), some like to see that nuclear energy has a zero carbon emission. Nuclear energy is viewed as a cost effective way of producing electricity compared to coal burning which was seen to be expensive and huge threat to the environment. 1.1 Purpose The purpose of this report is to consider whether or not nuclear power can indeed be seen as a green and sustainable green source of energy. 1.2 Scope This report considers what nuclear power is, the future energy demand in relation to global warming, the advantages of nuclear energy, disadvantages of nuclear energy such as the effects of the environment, whether it can be seen as a green solution in producing energy, and a sustainable source of energy. 1.3 Sources and Methods Information was collected from books, scholarly journal articles, green peace and greenies internet website. Nuclear Power Nuclear power is energy that is produced for the purpose of proving electricity for domestic, industrial, and other industry use (Hodgson 1999, 51). The cycle of producing energy involves mining the uranium ores, converting for fuel, enrichment, fabrication, the production of a power plant, operating, uranium processing, and waste disposal (Fthenakis and Kim 2006, 2552; Lillington 2009, 94). It is made up of a material called uranium which goes through a number of processes until is it stacked inside fuel rods. These fuel rods are then used to produce heat and steam which allows the nuclear reactor to produce energy (Fthenakis and Kim 2006, 2552). Nuclear power is seen as a hazardous process of producing electricity (Hultman 2008, 41; Greenpeace. 2010; The Greens 2010). Others view as a way of strategy to reduce greenhouse gases (Pasztor 1991, 98) and providing economic stability (Green 2008, 15). As mentioned before, environmental groups such as Greenpeace and political parties for example the Australian Greens party have fought against organisations in the matter of nuclear power and have accusing them of being the main problem for global warming. However society heavily relies on nuclear power and sees this as a demand or simply a necessity for them to use in their daily lives. Nuclear power is easy to produce, it can provide a large supply of electricity nuclear power and sees this as a demand or simply a necessity for them to use in their daily lives. Nuclear power is easy to produce, it can provide a large supply of electricity nuclear power and sees this as a demand or simply a necessity for them to use in their daily lives. Nuclear power is easy to produce; it can provide a large supply of electricity, and is very efficient if providing the demand for electricity (Sovacool 2008, 3). The use of renewable sources of energy from solar and wind would not be enough to provide energy to a house. In fact it cannot power two 60 watt light bulbs for a whole day. Future Energy Demand Nuclear power is considered to be a future energy demand in terms of carbon emissions which is related to global warming (Pasztor 1991, 105; Kessides 2009, 323). With the high demand for electricity to improve living standards, many countries are still constructing and operating nuclear plants to generate nuclear energy (Pasztor 1991, 105; Green 2008, 15; Hodgson 1999, 119). This is due to increase of population, a rise in incomes in countries which develop increases the energy demand. During 2008, the United States had approved another 30 reactors to be built (Green 2008, 15). Countries such as Germany, France, and Japan have made investments to improve their processing activities in which this will result in lower quantities of plutonium and uranium needed to generate nuclear power (Pasztor 1991, 103). As of 2005, there were twenty countries that depended on nuclear energy for the use of electricity. It is seen as a dependable source of energy that has no emission of carbon. This a lso includes the stage during the processing with fossil fuels (Lorenzini 2005, 33). In the context of global warming, research conducted by the Massachusetts Institute of Technology (MIT) show that nuclear power should be retained because it is seen as a production of energy that is carbon free (Dawson 2003, 34). Advantages Looking at the element Uranium, one pound of it contains the same energy of one millions of coal (Lorenzini 2005, 33). This means less mining activity for Uranium and requiring less energy. It is seen as been a low carbon emitter, according to Pasztor (1991, 98) it can be considered as an alternative source of energy in greenhouse gas reduction strategies. During the production of nuclear energy it is show that small amounts of air pollution along with acidic gases are created during the combustion stage of the fossil fuels (Pasztor 1991, 98). It which this can be a better alternative for producing electricity then coal. However according to Mortimer (1991, 76) nuclear power is found to offer less than its advocates imply. This is when its looked more into it. Again we can also take into account Jan Murray who represented the Uranium Institute who supports the fact the carbon dioxide is not produced by nuclear power (Mortimer 1991, 76). The sustainable development commission mentions that the production of nuclear energy can be seen as a low carbon emission (Kennedy 2007, 3710). Many organisations are currently investing in improved nuclear energy production which can be seen as a positive view, in which this will lead to a decrease in carbon emission (Kennedy 2007, 3710). Building more nuclear plants can see a reduction of gas consumption. At times when there is a shortage, large industries can take advantage of the reduction of gas for their benefit. This means a low impact on the environment, this leads to saving energy and requiring less mining, transport, and exploration (Kennedy 2007, 3711). When it comes to nuclear waste, the coal waste is seen to be more hazardous. It includes been hazardous to the environment and to our health. However nuclear power is less harmful and better for the environment (Lorenzini 2005, 34). Disadvantages For nuclear power to be produced, first a nuclear station needs to be constructed. Constructing requires concrete, aluminium, steel, diesel to operate machinery, and copper. In which they do require a large amount of it (Fthenakis and Kim 2007, 2553). The materials required for the construction is gathered from mainly mining activities. In which it is seen that mining does play a role in environmental pollution and emission of greenhouse gases (Kennedy 2007, 3711). As from 2006 cost analysis report, it is estimated to cost 2.8 billion pounds to construct a plant (Kennedy 2007, 3708). The use of Uranium to fuel the nuclear power plant are seen as highly radioactive, fuel is either disposed or reprocessed in storage casks or in pools. However the United States as having the majority of pants in the world ( ), it does not consider reprocessing fuels. Some claim to have less emission and not a contributor to global warming (Mortimer 1991, 76). However during the enrichment, operation, an d production stages of the nuclear cycle. It requires a lot of energy in order for the stages to function (Fthenakis and Kim 2007, 2553). The end of the life cycle is still accounted for greenhouse pollution. All power stations and industries that relate to it have an effect on the environment (Hodgson 1999, 117). These effects are seen as a huge impact on our health and landscape that is used for mining which can lead to destruction to the land (Hodgson 1991, 119). As mentioned before, we produce more energy to improve our living, but pollution is produced during the cycle of the nuclear power which brings our living of standard down (Hodgson 1991, 119). Generation of nuclear power produces waste which is dangerous and seen as a global problem. Usually wastes are buried underground and has a mass effect to the earth. Care is not usually taken (Hodgson 1991, 123) in which the effect of radiation pollution can occur. 6.1 Chernobyl and Three Mile Island Looking at the Chernobyl and the Three Mile Island incident (Greenpeace International 2010) these incidents lead a huge contamination to the water supply and cause of deaths in Ukraine due to radioactive pollution. The people of Ukraine have also suffered from birth defects and other cancerous illness due to the proper care not taken into place (Adamantiades and Kessides 2009, 5160). Green Energy The question is raised earlier one is whether nuclear power can be seen as green source of energy. The world has witnessed tragic incidents such as the Chernobyl and Hiroshima in which nuclear power had made a huge effect to the globe (Tilson 1996, 63; Damian 1992, 597). To some certain areas, it can be considered as a green source of energy. Adamantiades and Kessides (2009, 5151) mention that nuclear power has shown that it can avoid effects of fossil fuel pollutants. Eliminating coal and replacing with uranium would put less harm to the environment and lower the greenhouse gas emissions. The more nuclear power used to produce energy can help to reduce the use of such minerals such as lignite, hard coal, and oil. As these minerals are harmful for the environment it would mean less used in exchange for nuclear power. Lorenzini mentions that nuclear power is better for the environment and health compared to other minerals such as coal (Lorenzini 2005, 34). However political groups suc h as The Australian Greens Party argue that nuclear power is not a solution to reducing greenhouse gas emissions (The Australian Greens 2010). Also Greenpeace international claims that the use of nuclear power is a risk to humanity and the environment (Greenpeace International 2010) but Lorenzini (2005, 38) argues that the goals of nuclear power is ease the pressure on land use along with the environmental problems thats occur and eliminate emissions that contribute to climate change and human health issues. The debate on whether nuclear power is green is difficult to answer as the positives views are equal to the negative views. Sustainable Energy The question whether nuclear power can be seen as sustainable source of energy has been. As Lorenzini mentions (2005, 36) sustainability of nuclear power depends on an adequate approach to nuclear waste. This is often difficult due to the difficulties in looking for a suitable site for waste to be deposed. However the nuclear industry has faced this problem of waste disposal on whether it should disposed or reprocessed (Adamantiades and Kessides 2009, 5166). Nuclear waste is either placed in ceramic or glass containers and then taken to an appropriate area for disposal. Due to the Hazardous radiation, Uranium needs to be disposed straight after electricity is produced to in order to have a less effect on the environment (Greenpeace 2010). This is five years after the power plant has cooled down the waste in its pool in order to prevent it from melting down. Nuclear power can seen as not been sustainable, due to the fact that there is no way safe way of disposing it. Conclusion To conclude this report, we have mainly identified the advantages and disadvantages of nuclear power in todays society. A lot of improvements have been made on nuclear power in terms of its performance and harm to the environment. We can see that nuclear energy is a step to been green and is replacing use of coal to provide electricity. However nuclear power is not a sustainable source of energy. As it is difficult to find storage places and the effect it has on the environment once its transferred for cooling. Many groups such as The Australian Greens Party and Greenpeace International are totally against this measure and see this as burden to the environment and to our health. But one question that is raised is that why that is these groups target nuclear power when other sources of generators such as coal are heavily used to provide electricity. Overall nuclear power is a source of energy that we heavily depend on (Sovacool 2008, 2). Renewable sources of energy from solar and wind need to be improved in order to provide the required amount of electricity that a household would require.